Welcome to Equestria — The My Little Pony Card Game Is Here
Kayou, the publisher behind some of the most visually striking trading card games in the hobby, has launched the My Little Pony Card Game — and the Friendships Begin set marks the very beginning of that journey. This is a brand-new TCG bringing the beloved world of Equestria to the tabletop for the first time under Kayou's production, blending the strategic depth of a trading card game with the warmth, colour, and charm that has defined My Little Pony for generations. As a launch set, Friendships Begin carries real collector significance — these are the first cards in a new chapter of MLP card gaming, and this Pinkie Pie Starter Deck is your entry point into it.
The Magic of Equestria, Card by Card
Few animated properties have built the kind of lasting, multigenerational community that My Little Pony has. From longtime fans who grew up with the series to newer audiences drawn in by the G4 era and beyond, the attachment to these characters runs deep. Kayou's card artwork honours that legacy faithfully — the fairytale aesthetic of the animated series translates directly to the card designs, with bright colours, expressive character illustrations, and the enchanting magical elements that define Equestria. Pinkie Pie, the irrepressible heart of the Mane Six, leads this deck with all the energy and joy she brings to every episode. Collecting these cards feels less like opening packs and more like leafing through a piece of the show itself.
Ready to Play Right Out of the Box
The Pinkie Pie Starter Deck is a complete, ready-to-play deck built around everyone's favourite party pony and her signature style. Starter Decks are designed to get players into the game immediately — no deckbuilding required, no additional purchases necessary to start playing. This deck establishes the foundational strategy and identity tied to Pinkie Pie's character, making it both a natural entry point for new players and a thematic collectible for fans of the character. This is where the friendship starts.
Who Will Love This Deck
This Starter Deck is built for My Little Pony fans first — if you or someone you love has a connection to the series, the character artwork and Equestrian world-building on these cards will feel immediately familiar and joyful. It is also an excellent gift for younger players being introduced to trading card games through a property they already adore, as well as for adult collectors who appreciate the craftsmanship Kayou brings to licensed TCG products. As a launch set product, Friendships Begin cards also carry early-release collector appeal — getting in at the beginning of a new TCG line has always held its own special kind of magic.
| Specification | Detail |
|---|---|
| Publisher | Kayou |
| Game | My Little Pony Card Game |
| IP / Source Material | My Little Pony (Hasbro) |
| Set Name | Friendships Begin |
| Product Type | Starter Deck |
| Featured Character | Pinkie Pie |
| Language | English |





